Gary Erickson
President, ClifBar, Inc.

"For three years now, Joe has been an integral part of the success of Clif Bar Inc. We take health and fitness seriously, and have set up a complete fitness center with a climbing wall, spinners and other cardiovascular machines and weights. But without an excellent trainer, most of the equipment would just collect dust.

For a program to work, you need someone who is both technical as well as inspiring. Joe is both of those, and adds another element that some trainers don't have; he's extremely fit himself, which sets up a great example for everyone to follow.

Joe has helped develop a health and wellness program at Clif Bar, which includes not only physical work, but addresses issues around diet. We have several top athletes who train under Joe, as well as first timers in sport whom he has helped prepare and train for the AIDS Ride.

A fast growing company like Clif Bar Inc. needs balance and positive energy, Joe's character is always positive, and in a non-threatening way he challenges people if he sees that they are off balance and haven't been taking care of their health and physical fitness.

He even asks me on a regular basis, "what are you doing for fitness right now." So I say to him, 'let's go on a bike ride so I can kick your ass and show you.' Just kidding!

Joe Phillips is a Trainer Extraordinaire!"

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